South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  Event marketing: Empirical and practical review with a special discussion on the Sri Lankan context

  • Author: Nisal Gunawardane, D.M.R. Dissanayake, H.M.U.S. Hendeniya
  • DOI: 10.5958/2249-877X.2022.00011.X

• Mcdonald’s promotional strategies and it’s impact on brand equity

  • Author: Harsha Vardhan
  • DOI: 10.5958/2249-877X.2022.00012.1