South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  Business Management and its Modeling with Artificial Intelligence

  • Author: Hamed Fazeli Kebria, Batool Soltanzadeh
  • DOI: 10.5958/2249-877X.2024.00002.X

• Understanding Consumer Psychology for the Use of Fitness Trackers and Smartwatches

  • Author: Shilpa Bagdare, Jamila Johar
  • DOI: 10.5958/2249-877X.2024.00001.8