South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  Opportunities and challenges of FDI in retail sector in India

  • Author: Swati , Kavita Rani

• Swot analysis - understanding the rural consumer with special reference to britannia biscuits

  • Author: Ekta Anand

• Impact of globalisation on efficiency of Indian Stock Market

  • Author: Niti Goyal

• Corporate buy back taxing time – one more loophole plugged!

  • Author: Sanjay Kumar Sharma

• Customer satisfaction towards customer retention in the private banking sector: A study on selected private sector banks in Vavuniya district of Sri Lanka

  • Author: Poongothai Selvarajan, Udeshini Piratheepan

• Training farmers on accounting concepts

  • Author: K. Kishore