South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  Women entrepreneurship development in India

  • Author: B. Parashuramulu, D. Narender Naik

• Selling styles of executives selling two and four wheelers

  • Author: Navpreet Singh Sidhu

• A study on profile characteristics of migrants agricultural labourers of Kancheepuram taluk

  • Author: K. S. Meenakshisundaram, N. Panchanatham

• CASE STUDY

  Impact of government sponsored programmes on economic status of the depressed classes – A case study

  • Author: K. Sivachithappa, M. Chandra Naik

• An assessment of solid waste management: A case study of Nashik Municipal Corporation

  • Author: Bharat L. Gadakh, Dattu G. Gaikwad, Ravindra G. Jaybhae, Sudhakar D. Pardeshi

• RESEARCH ARTICLE

  Ethical issues in advertising - An Indian perspective

  • Author: K. Phanindra Kumar, B. Parashuramulu

• Reasons for switching cellular service providers

  • Author: Chanakya Kumar, Bidyut Jyoti Gogoi

• Effective customer satisfaction factors of fixed broadband service providers in India

  • Author: S. Rajeswari, Y. Srinivasulu

• Aurobindo: Managers performance in pharmaceutical

  • Author: G Sri Lakshmi, Pitta Debora Newton

• Customer perception towards service quality - A study with respect to unisex health clubs in Chennai

  • Author: V. Hemanth Kumar, P. Premchand Babu

• High performance work practices and organizational citizenship behavior: The mediating role of organizational justice and organizational commitment

  • Author: Prasadini N. Gamage