South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  Strategic marketing options and firm performance: A case of an independent automobile workshop

  • Author: Dilip Nandkeolyar, Neeraj Pandey, Ravi Kiran, Shailendra Kumar

• Green marketing in India: Emerging trends

  • Author: T.A. Saleena, P.V Basheer Ahammed

• Impact of tourism sector on economic development in Karnataka

  • Author: G. Thippeswamy

• Efficiency measurement in Indian commercial banks data envelopment analysis approach

  • Author: S. Suresh, M. Venkataramanaiah

• Social media marketing – making a difference?

  • Author: K Santhosh Kumar

• Poverty & inequality scenario in India

  • Author: Himani Matta, Arti Sharma

• Digital documentation processes involved in the insurance sector

  • Author: Karthikeyan Lenin