South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  Promoting corporate governance in Indian banking sector

  • Author: Rama Bansal, Pooja Gaur

• Innovations in advertising models of banks – create add values in advertising products and services

  • Author: S. N. Ghosal

• Strategies for achieving competitive advantage

  • Author: Syed Kazim

• Customer relationship management: A full proof ‘right customer experience strategy’

  • Author: Rashi Thareja, Vinod Kumar, Narendra Kumar

• Estimation of time varying parameter regression model

  • Author: A. Madhu, K. N. Sreenivasulu, P. Manohar, M. Subbarayudu

• Evaluating factors influencing consumer satisfaction towards online purchase of train tickets

  • Author: Chakravarthi Koundinya, P V Raveendra