South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  An insight into the determinants of capital structure of the chemical industry in India: An empirical analysis

  • Author: Tapas Kr. Sarkar, Ujjwal Kr. Mallik, Debdas Rakshit

• Consumers perception towards product bundling

  • Author: V.K. Satya Prasad, Ch Hyma

• Market reaction to bonus announcements

  • Author: Anupriya Bhardwaj

• Green marketing: A contemporary issue

  • Author: Jyotsna

• The impact of inventory on organizational performance

  • Author: Karthikeyan Lenin

• Servepref lead servequal - Empirical evidence through Indian Rural Banks

  • Author: S. Balamurugan, A. Dayalarajan

• Women empowerment through mgnregs - Special reference to Malappuram district, Kerala

  • Author: Munavver Azeem Mullappallykayamkulath, P.V. Basheer Ahammed

• Impact of micro-credit on economic and social well being of borrowers: An empirical study of Haryana

  • Author: N. K. Bishnoi, Ashwani Deswal