South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  Mobile marketing and generation Y: perspectives from an emerging market

  • Author: Ambika Badh, Indarjit Walia

• The novel ways of motivating engineering students

  • Author: K. Elias George

• Employees opinion on absenteism and its impact on job satisfaction – an analysis

  • Author: V. Siva Kumar

• Impact of relationship on dispute and project performance

  • Author: Giri Vayaluveetil Madhavan Pillai, Jamal Ahmad Farooqui, Hashem Musaed Al-Tabtabai

• Rural consumer behaviour with regard to durable goods - a study

  • Author: Ch. Anitha, K. Sayulu

• Importance of services environment in changing consumer behavioral outcomes: special reference to retail fashion brands in Sri Lanka

  • Author: B.S. Galdolage