South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  Distribution medium in rural retailing

  • Author: Nihar Mohapatra, Chinmaya Ku Dash
  • DOI: 10.5958/2249-877X.2018.00020.6

• Prospects for the development of youth tourism in Uzbekistan

  • Author: Ilmira Yusupova
  • DOI: 10.5958/2249-877X.2018.00021.8

• A study on modeling the brand personality and testing the personality congruence between automobile brands and their consumers in India

  • Author: Saugat Ghosh
  • DOI: 10.5958/2249-877X.2018.00022.X