South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  Organizational commitment issues and challenges

  • Author: Sushma Rani, K Mishra
  • DOI: 10.5958/2249-877X.2018.00023.1

• Human resource management practices in organized retailing – A stydy of select retailers

  • Author: Bhaskar Nalla, P. Varalaxmi
  • DOI: 10.5958/2249-877X.2018.00024.3

• The impact of advertising media strategy on consumer buying behaviour with special reference to FMCG products

  • Author: Tanuja Kaushik, Rashi Baliyan
  • DOI: 10.5958/2249-877X.2018.00025.5