SMART Journal of Business Management Studies

Table of Contents

• CASE STUDY

  Expectations, Perceptions and Satisfaction of cellular service consumers on 7Ps of service marketing (A case study of Tata Indicom in Chittoor District of Andhra Pradesh)

  • Author: Mamilla Rajasekhar, A.N.V. Durga Anupama, M. Muninarayanappa

• Performance appraisal of the Gadag Co-Operative Cotton Textile Mill Ltd, Hulkoti -A case study

  • Author: A. S. Shiralashetti

• RESEARCH ARTICLE

  Measurement of Brand Equity -An empirical evidence of Indian Car Industry

  • Author: P. Natarajan, U. Thiripurasundari

• Impact of foreign insitutional investors in globalised Indian Capital Market

  • Author: R. Rangarajan, B. Srinivasan, J. Gayathri

• Impact of corporate governance practices on enterprise performance (A study with special reference to fast moving consumer goods sector)

  • Author: C. Samuel Joseph, K. Sampath Kumar

• Implications of financial sector reforms for FDI in India

  • Author: Aslam Chinarong, B. Yamuna Krishna

• Implications of Internal Marketing Strategies: An Empirical Analysis in Management Education Sector

  • Author: S. Raj Kumar, J. Clement Sudhahar

• Human Resources -A valued asset in healthcare

  • Author: V. Sujatha, R. Seethalakshmi

• Viral Marketing

  • Author: Pon. Shanmugha Priya, K.M. Chinnadorai

• Analysis of week end effect in Indian stock market

  • Author: P. Nageswari, M. Babu