Siddhant- A Journal of Decision Making

Table of Contents

• RESEARCH ARTICLE

  Validation of Brand Ambassador’s Reliability by Beltramini’s Scale: A Study in Indian Automotive Battery Industry

  • Author: Joy Ghosh, Dibyendu Choudhury
  • DOI: 10.5958/j.2231-0657.13.1.001

• Essentials of E-CRM Technology: An Empirical Study of ICICI Bank

  • Author: Prabina Kumar Padhi, Madhusmita Mishra
  • DOI: 10.5958/j.2231-0657.13.1.002

• Work–Life Balance: A Strategic HR Need

  • Author: Pallavi S. Vyas
  • DOI: 10.5958/j.2231-0657.13.1.003

• Web-Enabled Agile Supply Chain Management System: An Overview

  • Author: Deepak Yadav
  • DOI: 10.5958/j.2231-0657.13.1.004

• Managing Occupational Stress: An Empirical Analysis

  • Author: Prerna Kothari, Carol Poonekar
  • DOI: 10.5958/j.2231-0657.13.1.005

• New Economic Policy and its Impact on Indian Insurance Industry

  • Author: Sangeeta Deshpande
  • DOI: 10.5958/j.2231-0657.13.1.006

• Management of Non-Performing Assets in Indian Public Sector Banks: A Critical Analysis

  • Author: Rasmi Rekha Bhuyan, Ashok Kumar Rath
  • DOI: 10.5958/j.2231-0657.13.1.007

• Editorial

  Editorial