Siddhant- A Journal of Decision Making

Table of Contents

• RESEARCH ARTICLE

  Ethics in Indian Advertisements: Concepts and Regulatory Measures

  • Author: Kamalun Nabi, Rajeshwari Panigrahi
  • DOI: 10.5958/j.2231-0657.14.1.001

• Financial Risk Tolerance: A Literature Review

  • Author: Sasmita Mishra, Manit Mishra
  • DOI: 10.5958/j.2231-0657.14.1.002

• Globalisation and Indian Tourism Industry: A SWOT Analysis

  • Author: Prabina Kumar Padhi
  • DOI: 10.5958/j.2231-0657.14.1.003

• ‘Men Buy, Women Shop’: Gender Priorities Influencing Buying Behavior

  • Author: Priya Anand Irabatti
  • DOI: 10.5958/j.2231-0657.14.1.004

• Profitability under Long-term Exponential Moving Average Indicator for Trading in Index: A Technical Analysis of Bombay Stock Exchange

  • Author: B. P. Chhatoi, Deepak Pattanayak
  • DOI: 10.5958/j.2231-0657.14.1.005

• Influence of Emotional and Rational Product Appeal on Brand Purchase Decision

  • Author: Ajit Narayan Mohanty, Bivraj Bhusan Parida
  • DOI: 10.5958/j.2231-0657.14.1.006

• CASE STUDY

  The Role of Emotional Intelligence in the Academic Achievement of Engineering Students: A Case Study

  • Author: P. Lakshmi Narayanamma, V. Rama Devi
  • DOI: 10.5958/j.2231-0657.14.1.007

• Editorial

  Editorial