TRANS Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  Tailoring marketing mix and firm's performance: A study on pharmaceutical smes in Telangana

  • Author: Ummareddy Venkata Siva Teja, S. S. Prasada Rao
  • DOI: 10.5958/2279-0667.2021.00036.5

• Reviewing rural wellness & yoga tourism: Traditional way of living healthy and happy

  • Author: Srijib Shankar Jha
  • DOI: 10.5958/2279-0667.2021.00037.7