TRANS Asian Journal of Marketing & Management Research (TAJMMR)

Table of Contents

• RESEARCH ARTICLE

  Green marketing-A head start for sustainability

  • Author: Pratibha M. Siriya, Pratibha M. Siriya

• RESEARCH NOTE

  Emerging growth model for micro financing institutions-Banks or non banking finance companies

  • Author: S.N. Ghosal

• RESEARCH ARTICLE

  Relationship between returns and volatility in international stock markets

  • Author: Anil Mittal, Niti Goyal

• Learned preferences of health seeking behaviour and utilization of RSBY card

  • Author: Pratibha J. Mishra, Ajeesh Sebastian

• RESEARCH NOTE

  Pricing by banks their products & services: Role of reserve bank and asset liability committee of banks

  • Author: S.N. Ghosal

• Internet marketing-A new era of innovation in E-commerce

  • Author: Jasneet Kamboj