TRANS Asian Journal of Marketing & Management Research (TAJMMR)

Table of Contents

• RESEARCH ARTICLE

  Performance management

  • Author: A. Vennila, A. Mekala

• A studying of the level of awareness of the respondents towards celebrity endorsed advertisement with special reference to fmcg through unaided recall technique

  • Author: Devi Premnath, C. Nateson

• Decoding the psychological abuse @ innocent minds

  • Author: B.C.M. Patnaik, Ipseeta Satpathy

• Give your stress wings and let it fly away

  • Author: Esha , Rahul Kumar

• CASE STUDY

  Job satisfaction among women employees: A case study of airtel circle, Chandigarh

  • Author: Gagan Josan

• RESEARCH ARTICLE

  Impact of policy changes on India's trade in services

  • Author: Richa Bhanot

• A study of various frauds prevailing in E-tailing sector in India

  • Author: Anushree Poddar, Shruti Luthra