TRANS Asian Journal of Marketing & Management Research (TAJMMR)

Table of Contents

• RESEARCH ARTICLE

  Women leaders: Transformation of management

  • Author: Shikha Garg

• “Competency mapping: Tool for escalating service encounters” (Study with reference to selected retail companies in Bangalore)

  • Author: G Maya Salimath, B Rose Kavitha

• A study on the intentions of consumers in Mumbai with regards to purchase of CNG cars

  • Author: Jackson John, Sanchayita Banerjee

• A descriptive study on saving and investment behaviour of investors: Evidence from Uttarakhand

  • Author: Rishabh Dev, D.S. Chaubey