TRANS Asian Journal of Marketing & Management Research (TAJMMR)

Table of Contents

• RESEARCH ARTICLE

  A study on antecedents leading to impulse buying in an evolving cashless indian economy

  • Author: Ritu Narang, Radhika Sharma, Sonal Tiwari

• Impact of personality of management teacher on job involvement. (an empirical research on management teachers in Punjab)

  • Author: Nidhi Singla, Sandhya Mehta

• A study on consumer's preference for days of the week for special occasion purchases

  • Author: Varadarajan Rangarjan, M. S Arunachalam

• Women need empowerment for social change

  • Author: Jitendra Sahoo

• Consumers perception towards white durable goods: a review model & conceptual framework

  • Author: R Aarthi Alamelu, K. Maran

• Indian pharma sector: surviving the slowdown & regaining the m&a MOMENTUM

  • Author: Ritika Sinha, S Pallavi

• Growth and competitiveness of telecom sector in India: an overview

  • Author: Mrutyunjay Panda

• Employee engagement-a mechanism for work rendezvous

  • Author: Pratima Sanadhya, Sheenam Gogia

• Impact of service quality on premium customer's satisfaction in HDFC Bank-an empirical study

  • Author: Saloome Showkat, Mubashir Majid Baba

• Role of tfci in the development of tourism industry in India

  • Author: P. K. Srivastava