TRANS Asian Journal of Marketing & Management Research (TAJMMR)

Table of Contents

• RESEARCH ARTICLE

  Market sentiments and trends in growth of mutual fund schemes: An insight into Indian mutual industry

  • Author: Rashmi Bhargava

• Application of segmentation, target and positioning in tourism marketing

  • Author: Ashish Sharma, Hitendra Bargal

• Service quality provided by the travel agents: An assessment report on Punjab State

  • Author: Raju Rosha, Navdeep Kaur

• Ethical decision making in Indian business scenario

  • Author: Suman Pahal

• EDITORIAL

  Editorial