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TRANS Asian Journal of Marketing & Management Research (TAJMMR)
TRANS Asian Journal of Marketing & Management Research (TAJMMR)
TRANS Asian Journal of Marketing & Management Research (TAJMMR)
Year:
2019
Volume:
8
Issue:
5
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Year:
2019
Volume:
8
Issue:
5
Table of
Contents
RESEARCH ARTICLE
Emerging trends of social marketing in creating sustainable customer value for business organisations
Author:
R Suresh
DOI:
10.5958/2279-0667.2019.00016.6
The impact of experiential marketing on customers’ hedonic value & attitude towards shopping malls
Author:
Santosh Kumar Mishra, Parag Dubey
DOI:
10.5958/2279-0667.2019.00017.8
Impact of demographic variables on emotional intelligence and leadership behavior of executives of private insurance companies working at Nagpur
Author:
Yogesh Bhowte
DOI:
10.5958/2279-0667.2019.00018.X
A study on performance rating of SBI Group: Camel model analysis
Author:
Swati Sharma, Ajay Kumar Patel
DOI:
10.5958/2279-0667.2019.00019.1
Study on future of M-Commerce: With refrence to banking sector-SBI
Author:
Mahvish Abidi, Ugrasen
DOI:
10.5958/2279-0667.2019.00020.8
