ZENITH International Journal of Business Economics & Management Research

Table of Contents

• RESEARCH ARTICLE

  Designing a decision-maker expert system for evaluating the business potential of proposed plots to Mehr Imam Reza Fund

  • Author: Seyed Mehdi Hosseini, Mansoor Jafar Gholizadeh Baiee

• A study of women entrepreneurship development in Kolhapur city

  • Author: Shabana A. Memon

• Micro, small and medium enterprises in the 21st century

  • Author: Nalla Bala Kalyan Kumar, Sardar Gugloth

• Environmental degradation and human welfare: A critical study

  • Author: S. Balanarayanan, K. Vetrivel

• The other side of the brand personality coin

  • Author: S. Rajaram, C. Stalin Shelly

• Retailers attitude towards britannia biscuits (A study with special reference to rural areas of Tirunelveli)

  • Author: F. Mohamed Sabura, T. Vijayakumar, Abdul Hameed

• Impact of M & As on shareholders’ wealth: Evidence from the Indian banking sector

  • Author: Anam Charan Raul

• How indian teenagers influence their parents to purchase a computer - An empirical analysis

  • Author: A.S. Mohanram

• Internet banking: A study of regulatory, supervisory & management issues

  • Author: Virender Singh Solanki

• Achieving high involvement & satisfaction through octapace culture in it companies

  • Author: Mu. Subrahmanian

• Emergence of weather derivatives-feasibility in Indian context

  • Author: Anjali Choksi

• Brand building strategies through promotional campaigns: An empirical study

  • Author: Parikshat Singh Manhas, Vivek Sharma

• The information technology act of India: A critique

  • Author: Shobhalata V. Udapudi, Barnik Ghosh

• Investigating the issues and challenges in global distribution of chemicals

  • Author: Santanu Mandal

• Effectiveness of celebrity endorsement in brand recall and brand recognition

  • Author: J. Sridevi, J. Sridevi

• Small scale industry: An engine of growth

  • Author: Ram Singh, O P Verma, Bimal Anjum

• The impact of service quality on customer swicthing in telecommunication industry Jaffna district, Srilanka

  • Author: Kumaradeepan. V