ZENITH International Journal of Business Economics & Management Research

Table of Contents

• RESEARCH ARTICLE

  A study of celebrity endorserment as future brand endorser with special reference to movies and television serial star celeberity

  • Author: Satendra Thakur, A. P Singh, Chandraveer Singh Bhati

• CASE STUDY

  Rehabilitation hospitals– issues and opportunities – a case study of Hyderabad city

  • Author: V.V. Subbarao, M. Goverdhan

• RESEARCH ARTICLE

  A study supply chain management practices: an empirical investigation on Ethiopian Leather Industry

  • Author: Sudarsana Rao, Mebrahtu Teka

• Extent of post-harvest losses in different stages of wheat production in Madhya Pradesh

  • Author: S. C. Meena, Deepak Rathi, Hari Om Sharma

• A study on the metrics used in IT industry

  • Author: P. Karthikeyan, Deepa Ramachandran

• A study on effectiveness of training at Salzer Electronics Limited, Coimbatore

  • Author: C. Angel Mercy, P. Narmatha

• Impact of bank service quality on the customer satisfaction in Indian Banking Sector

  • Author: Mehul Patel

• Development of global market: the significant role of training for skills required to make effective international marketing

  • Author: Munawwer Husain

• Service profile of LIC: A descriptive analysis

  • Author: Gurnam Singh Rasoolpur

• An assesment of the impact of electronic tax register on revenue collection by Kenya Revenue Authority Western Region, Kenya

  • Author: Caroline Cherobon Sagas, Mary Nelimalyani, Elias Kosgeikimaiyo

• A study on socio-economic status of part time female domestic workers in Siliguri, West Bengal

  • Author: Tarit Kanti Sen, Krishanu Guha Majumder