*Aims College of Management & Technology, Vallabh Vidyanagar - Vadtal Road, Bakrol, Distt. Anand, Gujarat.
**C. C. Sheth College of Commerce, Navgujarat Campus, Ashram Road, Ahmedabad.
***P. G. Department of Business Studies, Sardar Patel University, Vallabh Vidyanagar.
Online published on 1 November, 2011.
The Mall is complete shopping experience with the availability at choices, so many brands, impeccable ambience and food under one single roof. The marketing activity has been in the business for long but it was not recognized as an organized function and an organized activity very crucial to the growth of an organization. The paper deals with Introduction, consumer behavior, profile of selected malls, result and discussion, findings and suggestions and conclusion. It can be say that it was found that most of consumers take decision for the choice of Malls by them. Retailers should keep themselves and the units updated with the latest entrant product in the market to retain their consumers.
Trends, Retail, Consumers, Malls
