Department of Dairy Economics & Business Management, Dairy Science College, KVAFSU, Hebbal, Bangalore-24.
Online published on 27 December, 2011.
Cattle markets in taluks of kolar were studied for their structure, marketing channels, price spread and efficiency. It was understood from the study revealed that no single seller or group of sellers found to dominate the shandy. The spread of animals among sellers was found to be even, thus forming a basis for “competitive market”. The degree of product differentiation was found to be minimal or absent in cattle shandies of the study area. There was no control over the entry/exit out of the market or business for the sellers, buyers and also for middlemen. Despite the voluminous stock made available for sale and presence of adequate number buyers, sellers and intermediaries, prevalence of invisible pricing mechanism forced the structure of cattle shandies to be “Psuedo-competitive market”.
