Asian Journal of Research in Business Economics and Management
  • Year: 2020
  • Volume: 10
  • Issue: 12

Frontline employees empowerment, job satisfaction, service quality and customer satisfaction. an empirical examination

Ph.D. Scholar, Department of Management Studies, Kashmir University, Hazratbal, Srinagar, Kashmir, naziayousuf36@gmail.com

Online published on 20 April, 2021.

Abstract

This study stresses and is confined to how employee empowerment affect job satisfaction and how employee satisfaction affects customer satisfaction. The main aim of this study is to find out the relationship between the employee satisfaction and customer satisfaction. It also studies whether employees-customer interaction attracts customers or not. The findings from regression analysis suggest that frontline employee’s empowerment is positively related to customer satisfaction; employees empowerment is positively related to job satisfaction; job satisfaction is positively related to service quality.

Keywords

Empowerment, Service quality, Customer satisfaction, Customer loyalty & brand image