Charismatic Leadership and Rhetoric: A Critical Review

Despite the fact that rhetoric plays important role in the attribution of charisma, this topic has faced severe apathetic treatment in the hands of leadership scholars. Understanding this important component of communication will help us in comprehending the charisma of leaders and how it helped them in winning the support of their followers. This article serves twin agendas, first to critically examine all the major research works in the field of charismatic leader's rhetoric and its effectiveness. Secondly, it highlights the areas which has either not been covered in the previous researches or been cursorily touched upon like, rhetoric of personalised charismatic and its dark effects, rhetoric and charisma in the oriental societies and charismatic leader's rhetoric in information technology era.