*Sr. Faculty Xcellon Institute: School of Business, Ahmedabad, Gujarat, India
***Dean, Department of Management, Marwadi Education Foundation, Rajkot, Gujarat, India
Online published on 7 September, 2012.
E-commerce, the buying and selling of products and services through internet is fast entering the arena of every household. The emergence of marketing tools backed by high speed Internet at every doorstep, has led the e-commerce market to grow exponentially.
The market space can be majorly classified into various segments like online retail, online financial services, online digital downloads, online travel. According to Netscribes Anaylsis(2011), it is estimated that the market size of e-Commerce would grow at a dynamic rate of 47% and reach INR 2.2 tr in 2015 from INR 0.3 tr in 2010. Having a combined market share of more than 86%, online travel and retail players mainly dominate the e-commerce market space.
This paper is an attempt to understand E-commerce market in India and the challenges it poses. It facilitates understanding of different types of users of ecommerce. It also includes recommendations for marketers to deal with existing challenges in e-commerce market.
E-commerce, challenges, popular segments, online shoppers
