Asian Journal of Research in Business Economics and Management
  • Year: 2013
  • Volume: 3
  • Issue: 1

Indian banking industry- Recent it trends, challenges and opportunities with current scenario

  • Author:
  • Akhil Goyal
  • Total Page Count: 15
  • Page Number: 197 to 211

Assistant Professor, Institute of Management & Computer Science, NIMS University, Jaipur.

Abstract

In this paper an attempt has been made to identify the general sentiments, challenges and Opportunities and recent IT Trends. For the Indian Banking Industry. This article is divided into some sections.

Includes the introduction and general scenario of Indian banking industry. The second part discusses the various challenges and opportunities faced by Indian banking industry. Third part concludes that urgent emphasis is required on the Indian banking product and marketing strategies in order to get sustainable competitive edge over the intense competition from national and global banks.

One of the recent trends of Indian banking sector to encourage Operational self-sufficiency, flexibility and competition in the system and to increase the banking standards in India to the international best practices. The main aim to Indian banking reorganization measures, human capital development, technological up-gradation, structural development which helped them for achieving universal benchmarks in terms of prudential norms and pre-eminent practices.

This article is a small seed to existing branch of knowledge in banking industry and is useful for Bankers, strategist, policy makers and researchers and the impact of various market and regulatory initiatives on efficiency improvements of Indian banks. Efficiency of firm is measured in terms of its relative performance that is efficiency of a firm relative to the efficiencies of firms in a sample.

Keywords

Global Banking, Efficiency measurement, IT-Trends, Customer and Employee Retention