Each organization is aware of the special effects, benefits and implication of information technology (IT) in business performance and its capacity in building sustainable competitive advantages. In business, IT is used through the value chains of activities, which help the organization to optimize and control functions of operations for easy decision-making. In addition, the use of IT as a competitive weapon has become a popular instrument to influence on a particular organizational performance and the processes that will allow a smooth coordination of technology and corporate as well as business strategies. This paper develops and tests a model to examine the effects of information technology (IT) in the India banking industry.
For this purpose, the researcher has carried out the research work in order to know how banks are delivering the banking services and products using the advanced information technology irrespective of place, time and distance. Such products and services can include deposit-taking, lending, account management, the provision of financial advice, bill transfer, ATMs, Mobile banking, SMS banking, Online banking DCMs and the provision of other electronic payment products and services such as electronic money (RTGS, NEFT). These include the nature and degree of adoption of innovative technologies; degree of utilization of the identified technologies; and the impact of the adoption of IT devices on the bank operations. The objective of this study is to examine and assess the impact of information technology on banking services.
