The Model of Strategic Planning Process in the Project-Oriented Organizations towards Creating the Competitive Advantage

The project-oriented organizations need to recognize the strategic issues and their impact on the organizational management in order to achieve a competitive advantage in the modern markets. These organizations should be able to manipulate the environmental challenges and adapt themselves with them through strategic planning and applying the expert-views. These organizations can only optimize their performance on the basis of dynamic models of strategic planning. The large project-oriented deal with a wide range of the strategic issues by applying their limited resources; a suitable model of strategic planning enables them to overcome this lack of resources which is a potential threat. The present paper aimed at proposing the proper model of strategic planning which leads to achieving market competitive advantage while ensuring the organizational structural integrity.