Gender differences in investment behaviour have been reported by various studies. Women are more conservative while investing and are unwilling to take risk. Thus women should be offered such financial products which are best suited for them in terms of risk and return characteristics. For this the developers and marketers of these financial products should understand the gender differences in investment behaviour of individuals. Against this backdrop, the present study is an attempt to analyse the gender differences in investment behaviour among employees. Survey method was adopted in this research study to collect information from the respondents. Our results suggest that significant gender differences occur in investment preferences for health insurance, fixed deposits and market investments among employees.
Investment, Financial products, Gender, Investment avenues
