*Asian Institute of Management
**Arizona State University
***University of Pittsburgh
Online published on 7 December, 2013.
General Electric Company is an American multinational company that operates through four segments— Energy, Technology Infrastructure, Capital Finance, and the Consumer and Industrial segment—in more than 100 countries. This paper explains the process and strategic orientation of a Multinational Corporation (MNC) when entering in a process of foreign direct investment in a Least Developed Country (LDC). The paper helps to the understanding of the different types of alliances which can be performed either with private or with public bodies in the country of destination and tries to male readers understand the importance of working at the same time in different alternatives when facing a comprehensive process of foreign direct investment.
Foreign direct investment, case study, Cambodia, international strategy, entry mode, international business alliances