Employee Attitude towards Value Added Services: Case Study

To survive in the midst of intense competition most of the banks are looking for unconventional ways of marketing and employees have to adapt accordingly. The present paper attempts to study employee attitude regarding value added services (VAS), these are those services that add value to the customers experience. The researcher identifies VAS offered by banks to their customers and tries to measure difficulty faced by them in explaining VAS to the customers, problems faced by them in handling VAS, their attitude with their using the VAS, the media adopted by them to promote VAS, the bank provide training regarding VAS. Data was collected from a usable sample of 20 employees(10 from PNB and 10 from ICICI bank) of Rohtak city. Data was analyzed by employing percentage, average and weighted average. The results show that employees had an overall positive attitude towards value added services.