A Survey of the Effective Factors in Export Development of Razi Vaccine and Serum Research Institute Products (RVSRI)

Today vaccine and biological product industry is one of the most important pharmaceutical industries in the world, Razi Institute with more than 80 years of experience, average annual production of 4 billion doses of various strategic vaccines for the country and due to high volume and variety of its products its role is considered as a unique entity within the country and the Middle East region. Despite of the high potential for export, growth of exporting the products at Razi institute is relatively slow in comparison to the newly established vaccine producers in the region. The study population consisted of faculty members as responsible for production departments, managers and marketing specialists, 50 of them were selected as sample. To analyze the data, T-test and Friedman and Wilcoxon test were used. The results of the study showed that affecting factors included Quality, Export Pricing, Export Packaging, Brand, Sales Agencies.