*Professor & Head, Department of Management Studies, Easwari Engineering College, Ramapuram, Chennai, Tamilnadu, India
**Research Scholar, School of Management, C. Abdul Hakeem College of Engineering & Technology, Melvisharam, Vellore, Tamilnadu, India
Online published on 2 May, 2013.
Employee engagement is the level of commitment and involvement an employee has towards their organization and its values. An engaged employee is aware of business context, and works with colleagues to improve performance within the job for the benefit of the organization. It is a positive attitude held by the employees towards the organization and its values. Employee engagement has become more popular concept in recent days because of its overwhelming impact, popular appeal, and the war for talent retention and also employees have become the primary source of competitive advantage. Employee engagement can be measured in a four step process viz., listening, measuring current level of employee engagement, identifying the problem areas and taking actions to improve employee engagement by acting upon the problem areas. Employee engagement builds passion, commitment and alignment with the organization's strategies and goals as well as a highly engaged employee will consistently deliver beyond expectations.
Employee engagement, business, talent retention, commitment