Impact of creative advertising strategies on doctors by medical representatives for pharmaceutical products

Pharmaceutical industry is the second largest industry in India. In this era of market competition advertising is the most important component of the marketing communication. Pharmaceutical industry spending worldwide now exceeds 350 billion dollar per year on advertising which help to create and place our self strong in the market. In the entire moment toward final action of purchasing starting from awareness-knowledge-purchase, awareness which form a cognitive part of buying is brought about by various forms of advertisements. Business of the pharmaceutical industry is mostly depending upon the creative advertising and effective use of it by a Medical Representative which positively strikes the sales. Advertisement is any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. Marketing department of the pharmaceutical industry draft the creative advertising strategies by using the promotional materials hence the impact of the advertisement on doctors for prescribing particular product is revealed in this research. Advertising is a key area of marketing keeping this in mind advertising decision is of crucial importance. An advertising strategy is a campaign developed to communicate ideas about products and services to potential consumers in the hopes of convincing them to buy those products and services. This strategy, when built in a rational and intelligent manner, will reflect other business considerations (overall budget, brand recognition efforts) and objectives (public image enhancement, market share growth) as well. Hence by considering the present scenario this paper discusses the impact of creative advertising strategies adopt by a Medical Representative.