Associate Professor, Commerce, St. John's College, Kerala, India
Online published on 5 July, 2013.
Financial markets are destinations of small and large savings of individuals and other entities. A large flow of savings to this market often influenced by fluctuations due to market factors. It may affect the investors’ confidence regarding the choice of their investment. Stock markets are considered to be an ideal investment option for investors, if they are well protected and regulated. Even with the establishment of regulatory bodies, rural and urban population is not much aware of the stock market and its operational activities.
Investor, stock market, sensex, equity shares, investment