Participation of women in economic activities is now emerging as a universal phenomenon. Alternatively stated, women are increasingly joining the world labour market and also assuming the role of entrepreneurs all over the world. The past few decades have seen an increase in the number of women starting their own companies in many countries. In the process of entrepreneurship, women have to face various problems associated with entrepreneurship and these problems get doubled because of her dual role as a wage earner and a homemaker. With this background the study aims to examine socio-economic status of women entrepreneurs in informal sector, factors that motivated women to start their business and the problems faced by them. The study revealed that the most formidable problem that women normally faced is the problem of entrepreneurship among them is resistance, apathy, shyness, inhibitions, conservatism, poor response-all governed by cultural traditional, value system and social sanction. Hence the study suggested that, women entrepreneurship must be molded properly with entrepreneurial traits and skills to meet the changes in trends, challenges in the global markets and also be competent enough to sustain and strive for excellence in the entrepreneurial arena.
Entrepreneur, Challenges, Women, Problems, Business
