*Assistant Professor, Institute of Hotel and Tourism Management, M.D. University, Rohtak, Haryana, India
**Assistant Professor, Institute of Management Studies and Research, M.D. University, Rohtak, Haryana, India
Online published on 9 August, 2013.
The purposes of this paper is to identify benefits of Business to Business (B2B, hereafter) Electronic Commerce (E-commerce, hereafter), the significant growth of B2B E-commerce applications is notable. It is therefore becomes important to study this new business phenomenon based on the experience of the organizations that have embarked on B2B E-commerce. This study has, based on an extensive review of literature on B2B E-commerce. The study identified 38 benefits of B2B E-commerce.
B2B Advantages, B2B Electronic Commerce, Benefits, E-commerce, E-markets, Electronic Markets, B2B Benefits
