Effect of Demographical Factors on the Buying Behaviour of Readymade Garments

Indian retail is in expansion spree and many companies are joining the retail landscape. After food and groceries segment apparel is the next large retail segment and the consumption of apparel is also very large in volume. Ready-made garments account for approximately 45% of India's total textile exports. This paper seeks to analyze the effect of demographical factors on consumer buying behavior for readymade garments. A sample of 300 respondents including both males and females has been drawn from the 6 district (Ludhiana, Moga, Firozpur, Patiala, Faridkot & Muktsar) of Malwa region. 3 demographical variables namely age, income & occupation have been taken to fulfill the objectives. The study applied the Anova technique to know whether there is any relationship between demographical factors (age, income & occupation) & buying behavior for readymade garments.