*Research Scholar, Department of Management Studies, Nehru Gram Bharati University, Allahabad, India
**Senior Lecturer, Department of Commerce and Business Administration, University of Allahabad, Allahabad, India
Online published on 6 January, 2014.
India is an emerging country. In 1991 when liberalization comes in India at that time so many national and multi- national car manufacturer company enter in India. This is the main reason to developed Indian Automobile small car business very fast. In the current scenario many car manufacturer in the one city supply same type of car. These are the reason small car market comes more competitive.
In the present time customer set up their mind for new parameters for car those are available in the market, if they satisfy in all parameters then they comes for purchase. And my purpose of this research paper is identify the parameters which catalytic the customer to purchase preference behavior pattern in automobile small car owners in the city of Lucknow. And my research paper is also find out the effect of demographic condition and income impact in the purchase small car.
Small car, Consumer preference behavior, influencing Parameters
