Faculty, Department of Business Administration, University of Mysore, Mysore, Karnataka, India
Online published on 13 March, 2014.
This paper focuses on membership status and qualification, age group, experience, size of land holdings, cropping pattern, mode of transportation, sources of finance and agricultural products of growers.
This paper is exploring on consumers occupational status, monthly income, qualifications, age group, locations, opinion about prices and quality, volume and frequency of purchases, reasons for buying, family size of consumers and improvement of retail outlets.
Cropping Pattern, frequency of purchases, Mode of Transportation, Retail Outlets
