The Impact of Efficient Consumer Response on Retail Supply Chain Management

ECR (Efficient Consumer Response) is one of the most promising retail concepts. At the center of ECR is information transparency in the supply chain and the value of store data. The overall focus of any retail stores is to serve consumers better, faster and at less cost by working together with trading partners. A core requirement for achieving the benefits of ECR is to establish better relationships, with supply chain partners. This encourages the development throughout the supply chain. ECR practices are more “collaboration strategies” in the supply chain than a new concept of management. The present study is made to find how the efficient consumer response (ECR) contributes to the retail supply chain. Responses from Retail stores including apparel, grocery, pharmacies, electronics etc. will be considered which will be used for the empirical analysis.