aAssistant Professor, Department of Public Management, Faculty of Management and Accounting, Farabi College, Tehran University, Qom, Iran
bAssistant Professor, Department of Entrepreneurship Management, Faculty of Management and Accounting, Shahid Beheshti University, Tehran, Iran
cPh.D. Candidate, Department of Management, Payame Noor University, Tehran, Iran
Online published on 15 April, 2014.
The purpose of this paper is to analyze and identify marketing activities, which help entrepreneurship practices through adopting a resource-based perspective. The study introduces an integrated and total model to link organizational practices that satisfy employees with the entrepreneurship. The findings indicate that there is a comprehensive support for relation between four aspects of internal marketing practices (job design, training and development, compensation and work relations) along with its different fields and corporate entrepreneurship. internal marketing practices such as recruiting approaches, team building, delegation, and wide rang training planning, can foster entrepreneurship through extending an innovative environment, but career path development has negative effects on entrepreneurship.
Organizational Entrepreneurship, Internal Marketing, Human Resource Management, Innovation Supporting Environment
