Relationship between Customer Satisfaction of Insurance service Qualities and Private Insurance Preference in Iran

The purpose of this article is to investigate the effects of satisfaction from insurance services quality and its relationship with customer preference of insurance private companies. The current research is an applied and descriptive study using correlation analysis. The research tool is Likert 7-points questionnaire measuring agreement and disagreement of respondents. The research population is all customers of private insurance companies in Khorasan Razavi and Khorasan Shomaly provinces. The sample size is 191 using random sampling. As results showed uncomplicated process of claim handling, companionship, relationship retention, trusteeship, quick response, timely service delivery, variety of products, personnel mastery, and premium were all significant and ranked respectively.