The importance and role of personal entrepreneurship training in the development of business culture and its challenges

One of the most evident characteristics of today's economy is rapid changes and a lot of developed countries have come to the fact that entrepreneurship is one of important indicators for economic growth and decreasing unemployment, while innovative and risk-taking entrepreneurs are considered as pioneers in economic development, so that a lot of developed countries and some developing countries, in order to go through their economic crises via creating motivation, promoting personal entrepreneurship culture, conducting entrepreneurship training programs, allocation of financial credits and appropriate policy makings, have led a great number of the people with entrepreneurship characteristics to entrepreneurial activities so that they can capture a major share of the world markets, in order to become superior in comparison to their competitors in the business environment and eliminate them from the competition field. Hence, development and promotion of entrepreneurship culture and creating necessary platforms for youth employment in the society seems necessary. This paper emphasizes the importance and status of entrepreneurship training and its effect on the promotion of personal entrepreneurship culture, methods, and structural requirements for entrepreneurship training in Iran, challenges of personal entrepreneurship training in creating employment and presents some strategies in this regard.