Customer Satisfaction Practices Adopted by the Life Insurers with the Help of Information Technology

Satisfaction of the customers depends on a number of factors and based on these factors customers generally try to estimate their satisfaction with their service providers. Due to the globalization and emergence of information technology, customers’ socio-economic culture has already been changed and human interactions are now significantly being replaced by the interactions of human-technology. Like any other companies, life insurance companies are also always trying to gain the maximum utilization of the information technology in their business operation especially at the time of delivery of different types of services to the customers in the competitive market. In the present perspective, researcher in this paper tried to understand the customer satisfaction practices adopted by the insurance marketers providing quality of services with proper implementation of information technology in the life insurance sector with special reference to the Life Insurance Corporation of India (LICI) in Burdwan district, West Bengal. In this study, accepted 221 usable responses were considered as the sample size and statistical package SPSS 16 was used to perform the analyses.