Reviewing effective factors on efficiency of ECSI model in order to respect customers

Nowadays focus on customers and their needs is the highest priority and only customer-focused organizations remained successful. Europe's customer satisfaction index (ECSI) is as an indicator of customer satisfaction to identify and satisfy customer needs. In this paper, considering the impact of model components ECSI, namely: price, product, service, product distribution, organization image and customer expectations on customer buying process, it is tried that relative priority of these components from the consumer's perspective of chain stores (convenience), The characteristics of the customers on their views about the importance and priority of these aspects is effective. So customers of these stores form sample of research and results of analysis indicate that research variables don't have similar priority. Also personal characteristic of customers.