“10C” Common Attribute Model for understanding and Continuing Business Relationship – from the Perspective of Manufacturing Outsourcing

Indian manufacturing sector contributes about 15% of India's gross domestic product (GDP), 50% to the country's exports and employed about 12% of the total workforce. Government of India expects 25% contribution to GDP by manufacturing industries by 2022. This calls for a special focus on manufacturing sector and so as on manufacturing outsourcing value chain. Effective value chain management in the new era of competition suggests seeking close, long-term working relationships with business partners, who depend on one another for much of their business, develop interactive relationships with partners, share information freely, work together to solve common problems, jointly plan for the future, and make their success interdependently. This study making an attempt to explore the common factors through a 10C common attribute model. Common attributes derived through this study are strategic intention, careful selection of partner, clear contract, comparing between possible partners, customer focus, communication, commitment and trust, cultural mapping and continuous development road map. These factors must be addressed by each supply chain partners to understand each other in a better and effective way to create value in the supply chain, strengthens value chain and for building a long term business partnership.