Asian Journal of Research in Business Economics and Management
  • Year: 2015
  • Volume: 5
  • Issue: 12

Studying the relationship between Quality of work life and customer relationship management performance in Pars-Khodro Company

  • Author:
  • Saeed Beigi1, Mohammad Bakhshi Shayegh2, Saeedeh Zand3, Mohammad Esmaeili4
  • Total Page Count: 11
  • Page Number: 86 to 96

1Master of Industrial Management, Azad university, Tehran, Iran

2Master of Business Administration, Azad university, Tehran, Iran

3Master Student of Business Administration, Azad university, Tehran, Iran

4Master of Business Administration, Azad university, Tehran, Iran

Online published on 5 December, 2015.

Abstract

Quality of work life (QWL) and customer relationship management (CRM) are among important issues in human resources literature which have attracted the attention of organizations. Paying attention to the status of QWL has impact on CRM performance. This research aims at investigating this issue in Pars Khodro Company in Iran. The research design is descriptive-correlation. The sample size is 334 persons of company's employees. The results indicate that a significant relationship between these two variables exists. The findings also indicate that there is significant relationship between QWL dimensions and CRM dimensions.

Keywords

quality of work life, customer relationship management, performance, Pars-Khodro(automobile industry)